Our story

We love your dogs; their incredible intuition & unbiased affection making them not just man’s best friend but your devoted companion.

It was when Cian’s grandparents passed closely together in 2008 that he took the decision to foster Billie, their beloved Miniature Dachshund. The initial apprehension was soon replaced with a friendship & unwavering love that brought so much joy – Cian knew there wouldn’t ever be a time again without a dog in his life.

And so the pack started to grow. First up was Evie; now an 10-year-old French Bulldog, with a face like thunder & a personality so big she soon become quite a celebrity around town. Then Penny joined; now a 8-year-old loveable rogue – a Pug so typically Pug, only a Pug owner would understand. And now there is Peanut; a 4-year-old Teacup Chihuahua, so loving & brave but so small you could easily miss her.

Whilst on a brisk walk along Brighton beach with Ryan and the girls, we touched on the mutual feeling of frustration at the distinct lack of choice & quality when it came to finding stylish premium and unique dog accessories. Why shouldn’t dogs look as good as we feel? It was in this moment that it was decided to take the plunge & establish holler.

Like a newborn pup, Holler was launched in June 2019 with great anticipation, wide-eyed enthusiasm & boundless energy. Our flagship store opened on Sydney Street in Brighton’s vibrant lanes. You name it, we had seen it. It was a blessing to have had the time to learn about our customers and their owners needs. 

Now we bring you holler's knowledge and style online. Bringing you exclusive canine collections that spark joy.